graffectivity consulting | visualizing key ideas

they say a picture is worth a thousand words.

but in an age of growing complexity and a glut of imagery, the images we use must not only grab the viewer, but communicate more effectively.

we help by generating the pictures — using well-honed skills in information visualization, writing, illustration and graphic design — showing in an instant how and why your ideas will work for your stakeholders, your customers and your users.

samples of our visualizations

showing how a thing works

the industrious inner-workings of a (then) brand-new breed of robot vacuum (image courtesy of iRobot)

communicating a new idea

this 8' conference banner yielded an invitation from a US congressman (image used by permission of Vecna Technologies)

unpacking complex concepts

showing how a non-intuitive engineering principle can be made clear to lay readers (image used by permission of Air Age Media)

demonstrating possibilities

this virtual-world interface for fostering collaborative science learning landed $1.2MM for the project from the NSF (image courtesy of University of Michigan)

visually conveying the value

how interworking software modules contribute to a value proposition for a business software solution (image used by permission of Vecna Technologies)

describing relationships & ideas

lines of inquiry into a new field of research, and their relationship to each other — grounded in human use (image used by permission of MIT)