marketing, branding & identity

when it comes to your customers, it's all about education.

learning to believe in your products or services, learning about your value proposition, learning to use your new product, learning to trust your brand. humans are learning machines. it's what we do.

we also despise tedium, however. if you're clever, you can engage the learning brain, and make the learning process fun — even for the most complex technical ideas. learning thus becomes not just easy, but effortless — even irresistible.

and then your customers, your users, your stakeholders — really everybody that matters — will learn to love your brand.

Enlarged image of a 3D software product product package
image courtesy of the Boston Symphony Orchestra and the Massachusetts Institute of Technology  
Enlarged image of a 3D software product product package
Business 		Card for Stony Brook Primary Care medical practice
image used by permission of Stony Brook Primary Care
Design 
        for Vecna Robotics conference banner
image used by permission of Vecna Technologies
Enlargement of the 
        Roomba Pro Elite packaging
image courtesy of iRobot
Vecna Medical's QC 
        PathFinder product logo
image used by permission of Vecna Technologies
Vecna Medical's QC 
        Kiosk product logo
image used by permission of Vecna Technologies
Vecna GoalMind 
        product brochure front cover
image courtesy of iRobot